Mosaic's story is a powerful one, and Valcre wanted to go all out in sharing it with the world.

After merging their boutique firm with a national appraisal company, Mosaic found their ability to service clients was limited. At first, having access to the software only large firms could afford was incredible. But in time, the constraints of the corporate structure became too much.

Enter Valcre –– the real estate appraisal software solution that allowed Valcre to go back out on their own again.

For the full story check out our video above!

We wanted to capture this story in the form of a mini documentary that brought their future customers along the same journey Mosaic took. Together we weaved together prominent features of the software Valcre wanted highlighted with a structured, and emotionally compelling narrative.

This is my favorite example of how any industry –– even real estate appraisal software, can harness the power of storytelling to connect with their audience on a deeper level!